We think that communities are not properly used in modern capitalism. Every company has a community of fans, helpers, friends, customers, etc, but only a few are able to use their energy and effort properly. The industry standard at the moment is to ask free lunches — for example, emails asking for feedback, but instead of bothering your customer base, unleash the energy by offering micro equity stakes in your company. Giving equity stakes has been difficult, so it has not been used widely. We at KOOS.io have solved that problem.
Read the full interview from Authority Magazine