In the future, a strong community will be the ‘beating heart’ of every successful business.
Businesses and brands will be created, and grow, side-by-side with their community, contributors, and customers – a wide circle of stakeholders who feel and act like owners.
Until now, building these authentic relationships with communities – and effectively incentivizing them was time-consuming, legally complex, and expensive.
That’s why we created Koos – in Estonian, Koos means ‘together’ and ‘alongside’!
With Koos, equity-like stakes can be earned (and owned) by anyone who supports a business, not just a small group of shareholders. Returns are related to the contribution that each person makes to the business’s success.
It’s win win.
Businesses gain from the energy and effectiveness of invested communities delivering valuable growth. And communities gain from the opportunities and returns that come from having a real stake in a business’s success.
We believe that in time Koos will contribute to a more equitable distribution of business wealth. In time, people may only choose to support, recommend, and buy from businesses that they have a stake in – brands whose success they are invested in, and who they are aligned with ethically.
Serial entrepreneur, angel investor in number of unicorns and first CIO for the Government of Estonia. Pioneer of e-Estonia, the world’s most advanced digital nation, and cofounder of the world’s first e-Residency programme.
Taavi was also a special advisor to European Commission vice-president Andrus Ansip on European Digital Single Market.